The acquiring space has matured significantly over the last several decades. With that maturity comes the need for a revitalized approach to address the needs and requirements of their clients. ISOs and acquirers that were once defined as purveyors of payment solutions are now finding that, to survive, they must bundle and package the most exciting auxiliary products and services to attract the broadest customer base, recruit and retain the best agents, and compete with both direct competitors (other ISOs) and indirect competitors (banks).
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